The new policy also axes references to body mass index, or BMI, and testimonials about weight loss or weight loss products. The new policy also bans advertising with “ny language or imagery that idealizes or denigrates certain body types.” “Body shaming, such as imagery or language that mocks or discredits certain body types or appearances,” is already banned in ads under their current policy. It reported a 120% increase in year-on-year spending for weight loss ads on Facebook.Pinterest announced that it’s banning weight loss ads from the platform starting July 1, a move that the company says makes it the first major social network to bid adieu to weight loss language and imagery in their advertising. Weight loss brands’ spending on advertising across TV, digital and print formats reached $372 million between January and June 2021, up 89% compared to the same period last year, according to advertising intelligence firm MediaRadar. Sarah Bromma, Pinterest’s head of policy, said in an interview that the rule change prioritised Pinterest users’ “emotional and mental health and wellbeing, especially those directly impacted by eating disorders or diet culture or body shaming”. The company said it had developed the policy with guidance from the National Eating Disorders Association. It’s an expansion of our ad policies that have long prohibited body shaming and dangerous weight loss products or claims,” the company said in a blog post on Thursday.Īds promoting healthy lifestyles, habits or fitness services and products are still allowed on the platform if they do not “focus on weight loss”. “This stance makes Pinterest the only major platform to prohibit all weight loss ads.

Weight loss on pinterest